Our story

Behind every performance lies dedication, discipline, and the countless hours dancers spend honing their craft — often in silence and behind the scenes. Londonne was born from that very world.

Founded by former professional ballet dancer Jordan London, Londonne was created with a deep understanding of what dancers truly need — because she's lived it. From early mornings in the studio to long rehearsals and auditions, Jordan knows the pressure, the passion, and the precision it takes to live the life of a dancer.

With that insight, she set out to design pieces that go beyond aesthetics. At Londonne, every product is made with purpose — to support the demands of a dancer’s lifestyle while celebrating their artistry. Whether it’s a rehearsal, a performance, or a moment of quiet preparation, our goal is to make sure every dancer feels comfortable, confident, and ready to take on anything.

From innovative accessories to elevated essentials, Londonne creates thoughtful, empowering products made for dancers, by a dancer.

Jordan Londonne founder our story professional dancer
Headshot of Jordan London, founder of Londonne

Our values

Dance is more than a hobby — it’s a way of life. It shapes how dancers move, think, and carry themselves in every moment, in and out of the studio. At Londonne, we understand that the passion doesn’t end when class does. Our values are rooted in the rhythm of a dancer’s life — built to support the beauty, strength, and purpose behind everything you do.

FUNCTIONALITY

Made to move with you — from studio to street, every detail has a purpose.

INNOVATION

Rooted in tradition, designed for the future. We honor ballet’s past while reimagining what’s possible.

ELEGANCE

Refinement in every line — thoughtful design that feels as beautiful as it looks.

CONFIDENCE

When you feel good, you dance differently. We create with that in mind — always.

QUALITY

Premium fabrics. Purposeful construction. Pieces that stand the test of time and repetition.

COMMUNITY

Built by a dancer, for dancers. Londonne is a space where you’re seen, supported, and never alone.

Ballerina laughing while holding Londonne bottle and wearing londonne leotard and dance bag

At Londonne, we believe there’s nothing more important than helping dancers move and feel their best. Dance is demanding — but with the right support and a strong community, it becomes a little lighter. Every dancer deserves to feel at home in their body and ready for whatever comes next.

Signature Londonne founder